Success stories with EcommFinder: Mundo Alfombra improves its conversion by 12%

How a faster search experience can transform an ecommerce

In a digital environment where immediacy is everything, speed and precision in the search for products has become a key element for the success of any online shop. Mundo Alfombra, the reference website for buying carpets online, had it clear: they needed to optimise the browsing experience in their ecommerce.

The solution came from EcommFinder, and the results speak for themselves: a 12% increase in their conversion rate. In this article, we tell you in detail how they achieved it.

About Mundo Alfombra

Mundo Alfombra is an online shop specialised in carpets of all kinds: modern, classic, children’s, hallway, made-to-measure and much more. Its catalogue is extensive and is designed to suit all tastes, needs and decorative styles.

With a solid track record and digital presence, the brand has established itself as a benchmark in its sector. However, the growth of its catalogue brought with it a technical challenge that limited the user experience: the performance of the internal search engine.

The challenge: a slow search engine and a frustrating experience for consumers

A conversion bottleneck

Before implementing EcommFinder, Carpet World’s main problem was the slow loading of search results. The system took too long to display the available products, resulting in an unsatisfactory experience for users.

The direct consequence was a lower conversion rate, lost sales opportunities and a brand image affected by a not very fluid navigation.

The solution: a search engine faster than the rest

Speed as a key to loyalty

With the integration of EcommFinder, the search speed was multiplied by four, allowing results to be displayed in a matter of seconds. This improvement had a direct impact on several critical aspects:

• – Increased user satisfaction.
• – Reduced waiting times.
• – Facilitation of the purchasing process.
• – Increased retention rate.

A fast browser not only improves the experience, it also encourages repeat purchases and reinforces brand loyalty.

Concrete benefits for Mundo Alfombra

Results visible from the first moment

The implementation of EcommFinder in Mundo Alfombra’s ecommerce generated a series of measurable benefits that optimised the performance of the online shop in an integral way:

• – 4 times faster: the loading of results became almost instantaneous. Searching for a product is no longer a wait, but an immediate response.
• – Accurate searches: EcommFinder delivers relevant results from the first word typed, saving time and reducing user frustration.
• – Streamlined navigation: the new system significantly improves the usability of ecommerce, allowing users to find what they are looking for without having to go round in circles.
• – Simplified checkout process: fewer clicks, fewer steps, fewer abandonments. An efficient search engine shortens the path to conversion.
• – Increased retention: Thanks to fluidity and precision, visitors stay longer on the site and browse the entire catalogue more comfortably

Results: +12% in conversion and longer dwell time

After implementing EcommFinder, Mundo Alfombra saw a 12% increase in its conversion rate. In addition, the average dwell time per user increased significantly, indicating a more comfortable and satisfactory navigation.

All this translated into an overall improvement of the customer experience and a more positive perception of the ecommerce.

“The change was incredible. We went from having a slow and frustrating browser to a fast and fluid experience.” Manuel Mas Candela, Mundo Alfombra

A success story that leads the way

Mundo Alfombra’s story demonstrates that the right technology can make the difference between an online shop that simply works and one that actually converts.

EcommFinder not only offers an advanced search engine, but a complete solution to improve the user experience, increase conversions and build customer loyalty.

Do you want to improve the performance of your ecommerce like Mundo Alfombra did? Find out more at ecommfinder.com