How to use Boosting in EcommFinder to increase the visibility of your products

In the competitive world of e-commerce, the search experience has become a decisive factor in conversion. Users who use the internal search engine usually have a clear intention to purchase, so showing them relevant results, strategically organised and aligned with business objectives, can make a significant difference to revenue. In this context, EcommFinder’s boosting feature stands out as a key tool for optimising product visibility within your ecommerce site.

What is Boosting and why is it important?

Boosting is a feature unique to EcommFinder that allows you to customise the order of search results, highlighting certain products over others. This not only improves the user experience but also gives e-commerce teams greater control over which products are displayed first.

Unlike an automatic ranking based solely on generic relevance, with Boosting you can strategically influence product visibility, ensuring that those with higher commercial priority, better margins or active campaigns receive greater exposure.

How does boosting work?

Boosting allows you to change the order in which products appear in search results by applying a multiplier to their visibility. This multiplier determines by how much a product’s position in the list is boosted or reduced.

In simple terms, the boosting multiplier indicates by what factor a product’s visibility (position) will be multiplied. For example, if a value of 1.50 is applied, the product will be displayed approximately 50% higher than its natural position, improving its exposure compared to other results.

This feature allows you to adjust product visibility flexibly using different boosting levels. It is possible to both reduce and increase the priority of certain products:

• To reduce visibility, values such as 0.50 or 0.75 can be used, which will cause the product to drop down the list.
• To increase visibility, values of 1.25 or higher can be applied, increasing the product’s weight in the results.
• Increments can be configured progressively (for example, from 1.25 upwards to values such as 2.50), allowing the boosting level to be adjusted precisely in line with the commercial strategy.

It is important to bear in mind that Boosting should be used in a controlled and strategic manner. The search platform is already designed to deliver relevant results by default, so it is not advisable to apply it on a massive scale or excessively to too many products.

Benefits of boosting

Full control over the visibility of your products

One of the main advantages of Boosting is the ability to highlight or demote products within search results. This means you can decide which items you want to promote and which you want to position lower down without removing them from the list. For example, you can give greater visibility to:

• Products on promotion or in the sales
• Items with high profit margins
• New launches
• Products with high stock levels

Similarly, you can reduce the visibility of products that:

• Have lower commercial priority
• Have limited stock
• Are due to be discontinued
• Are not part of active campaigns

Boosting as a sales strategy

Boosting is particularly useful when integrated into broader commercial strategies. For example, during seasonal campaigns or special promotions, you can dynamically reorder search results to highlight specific products without needing to modify the core product catalogue.

This allows the marketing and e-commerce team to act quickly and flexibly, aligning the search engine with objectives such as increasing sales of certain products, clearing stock or boosting specific categories.

Improving the user experience

An optimised internal search engine benefits not only the business but also the end user. When results are well-organised and display relevant, popular or available products first, users can find what they’re looking for more easily.

With EcommFinder, not only can you apply Boosting to prioritise the most strategic results, but the platform also comprehensively optimises the entire search process: from product relevance and order to the continuous improvement of the user experience.

This translates into a smoother experience, less friction in the purchasing process and, ultimately, higher conversion rates.

Direct impact on business metrics

Implementing Boosting strategically can have a significant impact on key metrics such as:

• Conversion rate
• Average order value
• CTR (click-through rate) in search results
• Inventory turnover

By directly influencing which products the user sees first, you are directing their attention towards those most likely to generate value for both the customer and the business.

Conclusion

The Boosting feature in EcommFinder is much more than a technical tool; it is a strategic resource that enables search logic to be aligned with business objectives. By customising results, highlighting key products and reducing the visibility of others, businesses can optimise the user experience whilst driving business results.

In an environment where search is one of the main entry points to conversion, having mechanisms such as Boosting is not only advisable but essential for competing effectively and delivering a relevant, dynamic and results-oriented shopping experience.