Lamparas.es increased its conversion by 10% thanks to EcommFinder

With EcommFinder, conversions increased, the user experience was improved and, as a result, sales had a positive impact.

  • +10% Conversion increase
  • +25% Use of the search engine
  • +3% Total revenue

The challenge

Lamparas.es customers, both individuals and professionals, often did not know how to navigate between so many technical options. Some searched for style, others for function, others for technical features. Without an intelligent search engine like EcommFinder, many customers became frustrated and left the store without purchasing.

About the company

Lamparas.es is an online store specialized in lighting and lamps based in Zaragoza.

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Semantic recognition

  • Relate synonyms or concepts

    The user can write “wireless garden light bulb” and the search engine understands that they are looking for a solar, rechargeable LED lamp with IP65 for outdoors.

  • Most relevant suggestions

    It helps both ordinary users and professionals find the right product even if they don’t know the precise terms.

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  • Results in seconds

    Find what you need instantly with fast and accurate results.

  • Smart Search

    In an industry where product names can be technical or poorly standardized, AI provided clarity, efficiency, and a much more fluid purchasing experience.

  • Search by filters

    Refine your search with filters and help your customers find exactly what they need among thousands of products.

  • Recommended

    Helps customers discover new related products, increasing the average ticket and conversion rate.

The result

For a store like Lamparas.es with a wide and technical catalog that ranges from decorative solutions to professional lighting, having an intelligent search engine like EcommFinder was key.

The tool not only facilitated navigation in a complex offer segmented by type of environment, style and technology, but also reduced errors in product selection, increased customer confidence and improved the purchasing experience.

EcommFinder boosted both the average value of the purchase ticket and loyalty, consolidating a more personalized and efficient experience.

Since we implemented EcommFinder in our store, the difference has been abysmal.

Carlos Sánchez Rodrigo
Lámparas.es